Privacy Policy

Last updated: 27 September 2026

1. About this Privacy Notice

EchoBlue Ltd is committed to protecting your privacy and handling your personal information responsibly and transparently.

This Privacy Notice explains how we collect, use, store and share personal information when you visit our websites, use our services, subscribe to our publications, submit content, make enquiries or otherwise interact with us.

It applies to EchoBlue Ltd and the following websites and digital platforms that we operate:

Throughout this Privacy Notice, references to “EchoBlue”, “we”, “us” and “our” mean EchoBlue Ltd.

Not all the activities described in this notice apply to every website. Some of our platforms offer additional features, such as supplier enquiry forms, newsletters, advertising and other commercial services. Where relevant, we may provide additional privacy information when you use a particular service.

2. Who we are

EchoBlue Ltd is a company registered in England and Wales under company number 08035761.

Our registered office is:

EchoBlue Ltd
Office 1, Suite C, Mulberry Court
Stour Road
Christchurch
England
BH23 1PS
United Kingdom

EchoBlue Ltd is the data controller responsible for determining how and why the personal information described in this notice is processed.

For privacy-related enquiries, please contact us using the details provided in Section 16.

3. Personal information we collect

We collect different types of personal information depending on how you interact with us and our websites.

Information you provide directly

This may include:

  • Your name, job title, company name and professional contact details, including your email address, telephone number and postal address.
  • Information about your business, professional role, industry and areas of interest.
  • Information you provide when submitting enquiries, registering for events, subscribing to newsletters or requesting information about our services.
  • Information included in correspondence with us, including emails, telephone conversations and communications through our websites.
  • Content you submit for publication or consideration, including articles, press releases, technical information and associated contact details.
  • Billing, payment and other financial information where necessary to provide our commercial services.
  • Your marketing preferences and any consent you provide.

Information collected when you use our websites

Depending on the website you visit, your privacy choices and the technologies in use, we may collect:

  • Your IP address and approximate geographic location.
  • Browser type, operating system and device information.
  • Pages visited, content viewed, referral sources and interactions with website features.
  • Information about interactions with advertisements, supplier profiles, product listings and other content.
  • Information collected through cookies and similar technologies, where permitted by law.

Information obtained from other sources

We may also obtain professional contact information and other relevant business information from third parties or publicly available sources.

These may include professional networking websites, company websites, public business directories, industry publications, professional events and business contact databases.

Where we collect your personal information from another source, we will provide the privacy information required by applicable law, including relevant information about its source, within the applicable time limits unless an exemption applies.

We do not require you to provide every category of information described above. The information we collect depends on the nature of your relationship with us.

4. How we collect personal information

We collect personal information when you interact directly with us, through your use of our websites and, where appropriate, through third-party sources.

This includes when you:

  • Complete an enquiry, contact, registration or subscription form.
  • Submit news, articles, technical content or other material for publication.
  • Subscribe to our newsletters or other communications.
  • Purchase or enquire about our commercial services.
  • Attend an event organised or attended by EchoBlue.
  • Contact us by email, telephone or other means.
  • Browse our websites or interact with our content and advertising.

We may also collect information through our business development activities, professional networking, publicly available business information and third-party service providers.

5. How we use your information and our lawful bases

We only process personal information where we have a lawful basis for doing so.

The lawful basis depends on the type of information involved and the purpose for which it is being used.

Providing our services and responding to enquiries

We use personal information to respond to enquiries, communicate with customers and prospective customers, manage commercial relationships, deliver our services and administer our business.

Where processing is necessary to enter into or perform a contract with you personally, we rely on the lawful basis of contractual necessity.

Where you act on behalf of a company or other organisation, we may rely on our legitimate interests in communicating with business representatives, managing commercial relationships and providing our services.

Newsletters and marketing

We use personal information to distribute newsletters, provide information about our publications and services, and communicate with existing and prospective customers.

Depending on the circumstances, our lawful basis may be your consent or our legitimate interests in promoting our services and maintaining commercial relationships.

Our marketing practices are explained in Section 7.

Website operation, analytics and performance

We use information about website visits and interactions to operate and maintain our websites, understand audience behaviour, improve our content and services, and measure the performance of our websites and commercial activities.

Where personal information is involved, we may rely on our legitimate interests in operating, securing, analysing and improving our websites and services, provided that our interests are not overridden by your rights and freedoms.

Where consent is required for cookies or similar technologies, we will obtain that consent or rely on an applicable legal exception.

Further information is provided in Section 8.

Advertising and commercial reporting

We use information about website activity to measure engagement with content, advertisements, supplier profiles and other commercial services.

We may provide our commercial customers with reporting and insights about the performance of their content and advertising.

This may include statistical information about website visits, content engagement, referral traffic, enquiry activity and organisations interacting with their content.

Where this processing involves personal information, our lawful basis may be our legitimate interests in operating and measuring our commercial services, subject to the appropriate assessment and safeguards.

We use aggregated or anonymised information where appropriate.

Security and legal obligations

We process personal information where necessary to maintain website security, investigate suspected misuse, prevent fraud, protect our business and comply with legal or regulatory obligations.

Depending on the circumstances, our lawful basis is compliance with a legal obligation or our legitimate interests in protecting our systems, services, customers and users.

Where we rely on legitimate interests, we assess the necessity of the processing and balance those interests against individuals’ rights and freedoms.

6. Newsletters and marketing communications

We publish newsletters and other communications covering developments in the industries served by our platforms.

We also communicate with existing and prospective customers about our commercial services, advertising opportunities, events and other relevant business activities.

Newsletter subscriptions

When you subscribe to one of our newsletters, we collect and use your email address and any other information requested during registration to administer your subscription and deliver the communications you have requested.

Where we rely on consent, you can withdraw that consent at any time by using the unsubscribe link in our emails or contacting us directly.

We may retain appropriate records of your subscription preferences and consent.

Business-to-business marketing

We may contact business representatives with information about our services where we have a lawful basis and are permitted to do so under applicable electronic marketing rules.

This may include contacting existing customers, prospective customers and professional contacts whose roles or organisations are relevant to our services.

We do not rely exclusively on consent for all business-to-business marketing.

Where appropriate, we may rely on our legitimate interests in promoting our services, developing commercial relationships and communicating with relevant business contacts.

Where we rely on legitimate interests, we consider the nature of the information, the relationship between the individual and EchoBlue, the relevance of the communication and the individual’s reasonable expectations.

We comply with the applicable electronic marketing rules, including obtaining consent where required.

Your marketing choices

You may opt out of our marketing communications at any time by using the unsubscribe facility provided in our emails or by contacting us.

You also have the right to object at any time to the processing of your personal information for direct marketing purposes, including profiling related to such marketing.

If you object, we will stop processing your personal information for direct marketing.

We may retain limited information necessary to record and respect your marketing preferences and prevent further unwanted communications.

Opting out of marketing will not necessarily prevent us from sending essential administrative or service-related communications.

8. Website usage, analytics and cookies

We use analytics and other technologies to understand how our websites are used, improve their performance and measure engagement with our content and services.

Depending on the website and your privacy choices, this may include information about the pages you visit, the content you engage with, how you arrived at our websites and your interactions with advertisements and supplier listings.

Analytics

We use website analytics to understand visitor activity, identify technical issues, measure audience engagement and improve our websites.

Some analytics technologies use cookies or similar technologies, while others can operate without storing or accessing information on your device.

Where personal information is processed, we identify an appropriate lawful basis.

We obtain consent for the use of analytics technologies where required by applicable law. Where an exception applies, we comply with its conditions, including any applicable requirements to provide information and a means of objecting.

Commercial reporting and audience insights

Our commercial platforms provide reporting and insights to customers about engagement with their content and advertising.

Depending on the services and technologies involved, this may include aggregated audience statistics, geographic information, referral traffic, content engagement, enquiry activity and information about organisations visiting our websites.

Where visitor identification or business intelligence technologies are used, we assess whether the information constitutes personal data and apply the appropriate data-protection requirements.

Information that identifies an individual is subject to the protections described in this notice.

Cookies and similar technologies

Our websites may use cookies and similar technologies for purposes such as essential website functionality, security, remembering preferences, analytics and advertising.

Where these technologies require consent, we obtain it before using them.

Where the law permits their use without consent, we comply with the conditions of the relevant exception.

You can find more information about the technologies used on a particular website, including their purposes and available controls, through that website’s cookie notice or cookie settings.

9. Who we share information with

We share personal information where necessary to operate our business, provide our services, fulfil requests or comply with applicable law.

Depending on the circumstances, recipients may include:

Suppliers and advertisers: Companies that you choose to contact through our websites, including their authorised representatives.

Email and marketing service providers: Organisations that help us manage subscriptions, distribute newsletters and administer marketing communications.

CRM and business administration providers: Organisations providing customer relationship management, accounting and other business management systems.

Website hosting, analytics and technology providers: Organisations that provide hosting, website security, analytics, reporting, infrastructure and related technical services.

Professional advisers: Accountants, solicitors, auditors and other professional advisers where access to personal information is necessary for the services they provide.

Public authorities and law enforcement: Regulatory bodies, government authorities, courts and law enforcement agencies where disclosure is required by law or otherwise legally justified.

Where third parties process personal information on our behalf, we require appropriate contractual and organisational safeguards.

Where information is shared with another organisation acting as an independent controller, that organisation is responsible for its own processing in accordance with applicable law.

We do not share personal information with third parties for purposes that are incompatible with those described in this notice unless we have another lawful basis and provide any additional information required by law.

10. International transfers

EchoBlue operates websites with international audiences, customers and suppliers.

In providing our services, personal information may be transferred to or accessed by organisations located outside the United Kingdom.

This may occur when you contact an overseas supplier, where our service providers or their authorised subprocessors operate internationally, or where personal information is otherwise lawfully shared with an overseas recipient.

Where a transfer is subject to the UK GDPR’s restrictions on international transfers, we use an appropriate legal mechanism.

Depending on the circumstances, this may include:

  • Transfers to countries covered by UK adequacy regulations.
  • Appropriate contractual safeguards, such as the UK International Data Transfer Agreement or an appropriate addendum to the EU Standard Contractual Clauses, together with any additional measures required.
  • An applicable statutory exception where permitted by law.

Where required, we assess the relevant transfer arrangements and protections.

You may contact us for further information about the safeguards applicable to the transfer of your personal information and, where relevant, how to obtain a copy of them.

11. How long we retain personal information

We retain personal information only for as long as necessary for the purposes for which it was collected, including any applicable legal, regulatory, accounting, reporting or legitimate business requirements.

Our retention periods depend on the nature of the information and the purpose for which it is processed.

For example, customer and contractual records may need to be retained for the duration of a commercial relationship and for an appropriate period afterwards.

Newsletter subscription information may be retained while a subscription remains active. Where you unsubscribe, we may retain limited information necessary to respect your preferences and demonstrate compliance.

Supplier correspondence, website analytics and other operational information are retained in accordance with the purposes for which they are required and our applicable retention policies.

When determining retention periods, we consider the amount, nature and sensitivity of the personal information, the purposes for processing it, applicable legal requirements and the potential risks associated with continued retention.

When personal information is no longer required, we delete it or anonymise it, subject to any legal obligation or other lawful reason to retain it.

12. How we protect your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, unlawful processing, alteration and disclosure.

These measures are selected according to the nature of the information, the risks associated with its processing and the systems used.

Where third parties process personal information on our behalf, we require appropriate security and confidentiality protections.

Although we take reasonable steps to protect personal information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your data-protection rights

Depending on the circumstances and the data-protection laws that apply, you may have the following rights.

The right to be informed: To receive information about how your personal data is collected and used.

The right of access: To request confirmation of whether we process your personal information and obtain a copy of that information, subject to applicable exemptions.

The right to rectification: To request correction of inaccurate personal information or completion of incomplete information.

The right to erasure: To request deletion of your personal information where the relevant legal conditions are met.

The right to restrict processing: To request that we restrict the processing of your information in certain circumstances.

The right to data portability: To receive certain personal information in a structured, commonly used and machine-readable format, or request its transfer to another controller, where the relevant legal conditions apply.

The right to object: To object to processing based on legitimate interests in certain circumstances, and to object at any time to processing for direct marketing.

Rights relating to automated decision-making: To exercise applicable rights in relation to qualifying decisions based solely on automated processing that have legal or similarly significant effects.

Where we rely on your consent, you have the right to withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

These rights are not absolute, and certain exemptions may apply.

To exercise your rights, please contact us using the details in Section 16. We may request information reasonably necessary to verify your identity before responding.

We will respond within the time limits required by applicable law.

14. Third-party websites

Our websites contain links to websites operated by suppliers, advertisers, event organisers, professional organisations and other third parties.

These websites may have their own privacy notices and data-processing practices.

When you follow a link to an external website, we recommend reviewing the relevant organisation’s privacy notice before providing your personal information.

This Privacy Notice does not govern the independent processing activities of third-party websites or organisations.

15. Changes to this Privacy Notice

We may update this Privacy Notice periodically to reflect changes to our websites, services, data-processing activities or applicable legal requirements.

The latest version will be published on our website, together with the date on which it was last updated.

Where changes are material and the law requires us to provide additional notice or obtain consent, we will take the appropriate steps.

16. Contact us and complaints

If you have questions about this Privacy Notice, wish to exercise your data-protection rights or have concerns about how your personal information is handled, please contact:

EchoBlue Ltd
Data Privacy Representative
Office 1, Suite C, Mulberry Court
Stour Road
Christchurch
England
BH23 1PS
United Kingdom

Email: [email protected]