Our team

The greatest asset of a company is its people!

At EchoBlue Media Group, parent company of the UST, DA, OST and AAMI supplier ecosystems, we deliver high-performance digital marketing solutions for highly technical audiences, thanks to our expert team. They support hundreds of businesses in achieving unparalleled global visibility through our robust ecosystem.

Our team comprises experienced professionals in SEO, social media, content creation, and digital marketing. Each member brings unique skills, crafting innovative strategies to engage readers and drive client results. We believe in collaboration and are here to help you achieve your business goals. Meet the talented individuals behind the platforms.

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Caroline Rees

CEO

Caroline is the Co-Founder and CEO of EchoBlue Media Group, parent company to the UST, DA, OST and AAMI ecosystems. With over 12 years of experience, Caroline is an expert in successfully positioning innovative businesses and their products to this competitive sector. She is committed to building thriving ecosystems and supporting supplier partners to ensure they see demonstrable value in their marketing investment.

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Mike Rees

CTO

Mike is the Co-Founder and CTO of EchoBlue Media Group, parent company to the UST, DA, OST and AAMI ecosystems which Mike personally developed over the past 12 years. With an in-depth understanding of over 650 technical categories represented across all ecosystems, he ensures EchoBlue’s supplier partners’ products consistently rank at the top of Google search.

Head of Sales

Sam Lissen

Head of Sales

Sam brings over 15 years of experience in sales and business development to head up the new business and account management team at EchoBlue Media Group. His expertise in driving revenue growth and building strong client relationships makes him a key player in expanding our clients global reach. Sam’s strategic vision and deep understanding of the industry ensures our supplier ecosystem continues to grow and offer valuable solutions to clients worldwide.

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Alex Catley

Digital Advertising Director

Alex brings over 25 years of experience in digital marketing and advertising to his role at EchoBlue Media Group. With extensive experience in strategic digital sales and advertising, Alex excels at helping suppliers maximize their visibility and engagement on each platform. His results-driven approach and dedication to building long-term partnerships have made him a key driver in bringing a diverse selection of supplier technologies to our audience.

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Poppy Harris

Senior Account Manager

Poppy brings her strong background in client relationship management and business development to the team at EchoBlue Media Group. With a passion for building meaningful partnerships, Poppy works closely with suppliers to ensure they get the most out of their presence on each platform. Her dedication to client success and her in-depth knowledge of the industry makes her an invaluable asset in fostering growth and collaboration.

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Mo Afat

Advertising Account Manager

At EchoBlue Media Group Mo is dedicated to driving sales and helping clients maximize their advertising potential. With a strong background in digital sales and customer relationship management, Mo works closely with suppliers to deliver high-impact, tailored advertising solutions. His results-driven approach and focus on client success make him a key contributor to the growth and engagement of our advertising partnerships.

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Suren Hammand

Business Development Manager

Suren excels in proactively seeking out new supplier technology via outbound sales and client acquisition. With a focus on expanding our supplier network, Suren leverages his expertise in identifying and engaging potential partners to drive growth and innovation. His proactive approach and deep understanding of highly-technical industries make him a key player in building valuable relationships and enhancing market presence of all EchoBlue Media Group platforms.

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Sarah Simpson

Head of Content

Sarah is the Head of Content at EchoBlue Media Group, parent company to the UST, DA, OST and AAMI ecosystems, bringing her expertise in digital content creation and management to the team. With a keen eye for detail and a passion for storytelling, she ensures the platform’s content is engaging, informative, and aligned with industry trends. Sarah plays a crucial role in shaping our editorial strategy, helping to drive engagement and showcase the latest innovations in each industry.

Sarah Foreland

Sarah Foreland

Marketing Manager

As Marketing Manager at EchoBlue Media Group, Sarah spearheads the development and execution of marketing strategies to enhance the group’s brand visibility and engagement. With a strong background in marketing and communications, Sarah excels at crafting compelling campaigns that resonate with each highly-technical community. Her innovative approach and strategic insight play a crucial role in driving our marketing efforts and promoting each platform’s growth.